SEO Services

Search Engine Optimization

Search Engine Optimization (SEO) is a subset of Search Engine Marketing (SEM). No SEM campaign is complete without first having done SEO or on-page optimisation. SEO is everything that can be done on your actual website in order to improve your site rankabilityin the search engines, while also increasing the browsing experience of your visitors/potential clients.

Generally SEO is often about making small modifications to parts of your web site. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results.


What is Search Engine Optimisation | SEO

Search Engine Optimisation (SEO) is the art and science of increasing your sites visibility in search engines. Typically, it includes keyword research and development, competitors analysis, SEO copy-writing, back-end coding optimisation, website submission, and results reporting.

SEO is only a component of Search Engine Marketing (SEM) and is also sometimes called “On Page SEO”. Basically, it boils down to optimising your web site so that it perform better in search engines, like Google, Yahoo etc.

The reason why SEO is so important is that when it’s done correctly it will greatly improve your organic or natural search engine listings. It is the most cost effective and affordable function in a search engine marketing campaign.

On Page SEO Optimisation includes, but is not limited to:

  • Keyword Research
  • Sufficient Content & Keyword Density
  • Page Headings, otherwise known as Title Tags
  • Article Headings & H1 / H2 tags
  • Meta Description
  • Meta Keywords (less important these days…)
  • Bold & Italics
  • Alt Tags in Images
  • Number of Pages
  • Internal Linking
  • External Linking
  • Simple XML Sitemap
  • Directory Structure


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